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Influence of celebrities on consumer behavior of children in the Netherlands 2018

How often does it happen that you want to have something because you saw a celebrity with it?*

by Brigitte van de Pas, last edited Dec 19, 2018
Influence of celebrities on consumer behavior of children in the Netherlands 2018 This statistic shows the influence of celebrities on consumer behavior of children (8-11 years old) in the Netherlands as of 2018. When the children were asked how often it happens that they want to have something because they saw a celebrity with it, roughly 60 percent indicated that they (almost) never want to have something because of this reason.
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How often does it happen that you want to have something because you saw a celebrity with it?*

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