Loyalty programs: importance of data privacy among consumers in Poland 2016

How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

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Release date

April 2017

Region

Poland

Survey time period

October 6 - 21, 2016

Number of respondents

379 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

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