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Loyalty programs: importance of data privacy among consumers in Poland 2016

This statistic shows the results of a 2016 survey in which consumers in Poland were asked how important the following factors are for them when it comes to collecting personal data in the context of a loyalty program. For those surveyed, transparency and understandable terms and conditions appear to be most crucial when using loyalty programs, with 58 percent and 57 percent of respondents, respectively, quoting these factors as quite important.

How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

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Release date

April 2017



Survey time period

October 6 - 21, 2016

Number of respondents

379 respondents

Age group

18-65 years

Special properties

Loyalty program members

Method of interview

Online interview

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