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Features of customer loyalty programs used by online shops in Sweden 2018

Share of online shops offering selected features in their customer loyalty program in Sweden in 2018

by H. Tankovska, last edited Jul 3, 2019
Features of customer loyalty programs used by online shops in Sweden 2018 This statistic shows the most common features of customer loyalty programs in webshops 2018 in Sweden in 2018. According to the survey, the most common feature of customer loyalty programs was discount codes or special offers for members (75 percent of online retailers). 70 percent of companies sent newsletters, and 45 percent gave bonus points that can be used in the store. Moreover, ten percent of companies offered free shipping exclusively to members of their customer loyalty program.
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Share of online shops offering selected features in their customer loyalty program in Sweden in 2018

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