Features of customer loyalty programs used by online shops in Sweden 2018

This statistic shows the most common features of customer loyalty programs in webshops 2018 in Sweden in 2018. According to the survey, the most common feature of customer loyalty programs was discount codes or special offers for members (75 percent of online retailers). 70 percent of companies sent newsletters, and 45 percent gave bonus points that can be used in the store. Moreover, ten percent of companies offered free shipping exclusively to members of their customer loyalty program.

Share of online shops offering selected features in their customer loyalty program in Sweden in 2018

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Release date

May 2018



Survey time period

April 6-25, 2018

Number of respondents

188 companies

Special properties

online retailers with a customer loyalty program

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "E-commerce in Sweden"

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