Loyalty programs: factors attracting consumers in the Netherlands 2016

This statistic shows the results of a 2016 survey in which consumers in the Netherlands were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, roughly 40 percent said they find offers and promotions quite important, making this the most influential criteria in the provided list. The possibility to collect points and the quality and quantity of the rewards shop are also crucial factors, quoted as quite important by 30 and 24 percent of respondents, respectively.