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Loyalty programs: factors attracting consumers in the Netherlands 2016
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Loyalty programs: factors attracting consumers in the Netherlands 2016
In order to make the loyalty program attractive for you, how important are the following factors?*
by Lars Kamer,
last edited
Jun 5, 2018
This statistic shows the results of a 2016 survey in which consumers in the Netherlands were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, roughly 40 percent said they find offers and promotions quite important, making this the most influential criteria in the provided list. The possibility to collect points and the quality and quantity of the rewards shop are also crucial factors, quoted as quite important by 30 and 24 percent of respondents, respectively.
In order to make the loyalty program attractive for you, how important are the following factors?*
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Description
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by Lars Kamer,
last edited
Jun 5, 2018
This statistic shows the results of a 2016 survey in which consumers in the Netherlands were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, roughly 40 percent said they find offers and promotions quite important, making this the most influential criteria in the provided list. The possibility to collect points and the quality and quantity of the rewards shop are also crucial factors, quoted as quite important by 30 and 24 percent of respondents, respectively.
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- Release date
- April 2017
- Region
- Netherlands
- Survey time period
- October 6, 2016 to October 21, 2016
- Number of respondents
- 505 respondents
- Age group
- 18-65 years
- Special properties
- online interviews (in an online panel)
- Method of interview
- Online interview
- Supplementary notes
-
* This question was phrased by the source as follows: "In order to make the loyalty program attractive for you: How important are ...".
Online interviews were conducted with an online panel.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
More information
- Region
- Netherlands
- Survey time period
- October 6, 2016 to October 21, 2016
- Number of respondents
- 505 respondents
- Age group
- 18-65 years
- Special properties
- online interviews (in an online panel)
- Method of interview
- Online interview
- Supplementary notes
-
* This question was phrased by the source as follows: "In order to make the loyalty program attractive for you: How important are ...".
Online interviews were conducted with an online panel.
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- Attitudes towards loyalty schemes among adults in Great Britain as of 2017Attitudes towards loyalty schemes in Great Britain 2017
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- Loyalty programs: factors attracting consumers in Poland 2016
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- Loyalty cards: Influence on choice of retailer in the United Kingdom (UK) 2013
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- Frequency of redeeming loyalty card points in the United Kingdom (UK) 2013
- Perceived effectiveness of loyalty schemes by retailers in the United Kingdom 2013
- Consumers spending more if they have an associated loyalty card in Canada 2015
- Loyalty benefits and schemes offered by retailers in the United Kingdom (UK) 2013
- Club card reward schemes usage in the United Kingdom (UK) 2010-2014
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Topics
- Retail trade in Europe
- U.S. Furniture Retail
- Food Retail Industry
- Retail Industry in China
- Fresh Fruit in Retail
- U.S. Retail Brands
- High street retail in the United Kingdom (UK)
- Food Retail in Canada
- Duty Free and Travel Retail Industry
- Food retail in Japan
- Second-hand retail in the United Kingdom (UK)
- Grocery retailers in Finland
Statistics on "Customer loyalty schemes in the UK"
- Share of consumers that have loyalty cards in selected European countries in 2016
- Average number of loyalty cards per person in selected European countries in 2016
- Share of consumers with a loyalty card in the United Kingdom (UK) in 2016
- Frequency of usage of loyalty schemes among adults in Great Britain as of 2017
- How do you identify yourself when you shop in-store?
- Do you participate in a point collection program by one of the following businesses/institutions?
- Are you a member of loyalty programs?
- Are you a member of loyalty programs?
- Are you a member of loyalty programs?
- Are you a member of loyalty programs?
- Share of consumers with a supermarket loyalty card or credit cards in the United Kingdom (UK) in 2015
- Reasons for signing up for a Tesco supermarket loyalty / Clubcard in the United Kingdom (UK) in 2016
- Reasons for signing up for a Sainsbury's Nectar card in the United Kingdom (UK) in 2015
- Attitudes towards loyalty schemes among adults in Great Britain as of 2017
- Consumer attitudes to loyalty card programs in the United Kingdom (UK) in 2016
- In order to make the loyalty program attractive for you, how important are the following factors?*
- How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?
- What reasons make you tempted to sign up to loyalty programs?*
- Which is the most preferred type of reward?
- Which type of gift card would you prefer to receive?
- What is your preferred way to communicate with your loyalty program?
- How would your perception of a loyalty program change if you were able to save plastic loyalty cards to your smartphone?*
- What exactly do consumers want from retail apps?
- Share of respondents who are interested in receiving personalized offers based on their personal data in Great Britain in 2016, by age*
- Factors impacting consumer loyalty to a retailer negatively in the United Kingdom (UK) in 2016
- Consumer attitudes towards shopping and brand loyalty in the United Kingdom (UK) in 2016
- Drivers of customer loyalty among adults in Great Britain as of 2017
- Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017
- In order to make the loyalty program attractive for you, how important are the following factors?*
- In order to make the loyalty program attractive for you, how important are the following factors?*
- Loyalty programme membership in the United Kingdom (UK) in 2015
- Consumer loyalty to furniture brands and retailers worldwide as of 2017
- Leading benefits of loyalty programme membership in the United Kingdom (UK) in 2015
- If a retailer did not offer a loyalty card, how would this affect your likelihood of shopping there?
- On average, how frequently do you make use of loyalty cards when shopping?
- Factors most likely to make consumers stay loyal to a retailer in the United Kingdom (UK) in 2014*
- Which, if any, of the following concerns do you have about loyalty cards?
- When was the last time you used a loyalty card?
- In total, how many loyalty cards do you own?
- How would you say retail loyalty schemes stack up against the following?
- When it comes to redeeming points from loyalty programmes, how often do you do this?
- How effective would you say loyalty schemes or programmes are at doing the following?*
- Share of consumers spending more on products if they have an associated loyalty card in Canada as of March 2015, by type
- What sort of scheme or benefits do you offer?
- In the last 12 months have you bought more products than you planned because of extra longer term rewards from club cards (e.g. Tesco, Nectar, Boots, Costa Coffee)
- Which, if any, of the following concerns do you think consumers may have about loyalty cards?
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Related topics
- Retail trade in Europe
- U.S. Furniture Retail
- Food Retail Industry
- Retail Industry in China
- Fresh Fruit in Retail
- U.S. Retail Brands
- High street retail in the United Kingdom (UK)
- Food Retail in Canada
- Duty Free and Travel Retail Industry
- Food retail in Japan
- Second-hand retail in the United Kingdom (UK)
- Grocery retailers in Finland
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