Loyalty programs: factors attracting consumers in the Netherlands 2016

This statistic shows the results of a 2016 survey in which consumers in the Netherlands were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, roughly 40 percent said they find offers and promotions quite important, making this the most influential criteria in the provided list. The possibility to collect points and the quality and quantity of the rewards shop are also crucial factors, quoted as quite important by 30 and 24 percent of respondents, respectively.

In order to make the loyalty program attractive for you, how important are the following factors?*

Quite importantRather importantRather unimportantNot important
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Release date

April 2017



Survey time period

October 6, 2016 to October 21, 2016

Number of respondents

505 respondents

Age group

18-65 years

Special properties

online interviews (in an online panel)

Method of interview

Online interview

Supplementary notes

* This question was phrased by the source as follows: "In order to make the loyalty program attractive for you: How important are ...".

Online interviews were conducted with an online panel.

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Statistics on "Customer loyalty schemes in the UK"

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