Interest in discount programs in Germany 2016, by category

This statistic displays the results of a survey from August 2016 about the interest in discount programs for selected product categories in Germany. About 47 percent of responding German residents that are involved in making shopping decisions stated an interest in programs that are in the home appliances category.

For which product categories would discount programs fundamentally interest you?*

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Release date

August 2016



Survey time period

August 11-20, 2016

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

individuals from the residential population that are involved in making shopping decisions.

Method of interview

Online survey

Supplementary notes

* English translation (rephrased), the original German question was phrased as follows: "Rabattaktionen welcher Produktkategorie finden Sie grundsätzlich interessant?"
Multiple answers were possible.

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