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B2B marketing channels most effective in driving early stage engagement U.S. 2019

According to the results of a survey conducted in late 2019, 49 percent of B2B marketers in the United States believed e-mail to be the most effective channel in generating early-stage engagement. it was also found that 39 percent of survey participant indicated that in person events were effective in driving customer engagement.

Marketing channels considered as most effective in driving early stage engagement according to B2B marketers in the United States as of December 2019

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Sources

Release date

May 2020

Region

United States

Survey time period

November to December 2019

Special properties

among marketing executives

Supplementary notes

The source did not provide the sample number.

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Statistics on "B2B marketing in the U.S."

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