Marketing channels considered most effective in driving early stage engagement 2017

This statistic presents the marketing channels considered as most effective in driving early stage engagement according to marketers in North America and worldwide as of December 2017. According to the survey results, 59 percent of marketers believed e-mail to be the most effective channel in generating early-stage engagement.

Marketing channels considered as most effective in driving early stage engagement according to marketers in North America and worldwide as of December 2017

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Source

Release date

February 2018

Region

Worldwide, North America

Survey time period

November to December, 2017

Number of respondents

160 respondents

Special properties

among marketing executives

Supplementary notes

The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.

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Statistics on "Search advertising in the U.S."

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