This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.
Priorities for digital advertising measurement in Europe in 2017 and 2018
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Statistics on Digital advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group: global revenue 2014-2022
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Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2021, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
15
- Reasons for not paying attention to online advertising among Gen Z Mexico 2016
- Online responses to digital magazine advertising in the U.S. in 2013
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Benefits of digital tune-in advertising programs in the U.S. 2014
- Digital advertising measurement challenges in Europe 2018, by stakeholder type
- Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
- Factors to ensure consumer receptivity to advertising campaigns in Europe 2018
- Digital advertising expenditure in China 2021-2026
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- U.S. opinion on companies buying personal data for online ads 2018, by age
- Impact of advertising technology growth on media agencies in the UK 2015
- Market size of the digital classifieds in India 2011-2015
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- U.S. opinion on companies selling personal data for online ads 2018
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
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Statistics
- Reasons for not paying attention to online advertising among Gen Z Mexico 2016
- Online responses to digital magazine advertising in the U.S. in 2013
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Benefits of digital tune-in advertising programs in the U.S. 2014
- Digital advertising measurement challenges in Europe 2018, by stakeholder type
- Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
- Factors to ensure consumer receptivity to advertising campaigns in Europe 2018
- Digital advertising expenditure in China 2021-2026
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- U.S. opinion on companies buying personal data for online ads 2018, by age
- Impact of advertising technology growth on media agencies in the UK 2015
- Market size of the digital classifieds in India 2011-2015
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- U.S. opinion on companies selling personal data for online ads 2018
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
IAB Europe. (June 6, 2018). Priorities for digital advertising measurement in Europe in 2017 and 2018 [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for digital advertising measurement in Europe in 2017 and 2018." Chart. June 6, 2018. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. (2018). Priorities for digital advertising measurement in Europe in 2017 and 2018. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for Digital Advertising Measurement in Europe in 2017 and 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe, Priorities for digital advertising measurement in Europe in 2017 and 2018 Statista, https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/ (last visited February 04, 2023)
Priorities for digital advertising measurement in Europe in 2017 and 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/