Digital advertising measurement priorities in Europe 2017-2018
This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.
