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Digital advertising measurement priorities in Europe 2017-2018
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Digital advertising measurement priorities in Europe 2017-2018
Priorities for digital advertising measurement in Europe in 2017 and 2018
This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.
Priorities for digital advertising measurement in Europe in 2017 and 2018
| 2017 | 2018 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 2017 | 2018 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
Source
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- Release date
- June 2018
- Region
- Europe
- Survey time period
- February and March 2018
- Number of respondents
- 446**
- Supplementary notes
- * The source adds the following information: "Survey participants were asked to rate various options on a scale of 1 to 4, 1 being the least important, 4 being the most important." ** 49 advertisers, 154 publishers and 243 agencies
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Europe
- Survey time period
- February and March 2018
- Number of respondents
- 446**
- Supplementary notes
- * The source adds the following information: "Survey participants were asked to rate various options on a scale of 1 to 4, 1 being the least important, 4 being the most important." ** 49 advertisers, 154 publishers and 243 agencies
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- Overview
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- Relationship between media agencies and ad tech partners in the UK 2015
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- Most effective digital ad formats used by U.S. marketers in 2014
- Opinion on evolvement in job role of media agents by using ad tech in the UK 2015
- Ability of media agencies to make reasonable margins with ad tech in the UK 2015
- Digital classifieds market share in India - by category FY 2015
- Impact of advertising technology on agency roles in the United Kingdom (UK) 2015
- Digital advertising in Latin America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Advertising in China
- E-mail marketing in the United Kingdom (UK)
- Digital Advertising 2020
- Advertising in Turkey
- Artificial intelligence: myth versus reality in the digital advertising world
- Programmatic advertising
- Advertising consumption and perception
- Ad blocking
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