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Digital advertising measurement priorities in Europe 2017-2018

Published by Statista Research Department, Feb 11, 2021
This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.

Priorities for digital advertising measurement in Europe in 2017 and 2018

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Source

Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446**

Supplementary notes

* The source adds the following information: "Survey participants were asked to rate various options on a scale of 1 to 4, 1 being the least important, 4 being the most important." ** 49 advertisers, 154 publishers and 243 agencies

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