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Digital advertising measurement priorities in Europe 2017-2018

Priorities for digital advertising measurement in Europe in 2017 and 2018

by Statista Research Department, last edited Sep 20, 2019
Digital advertising measurement priorities in Europe 2017-2018 This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.
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Priorities for digital advertising measurement in Europe in 2017 and 2018

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