Digital advertising measurement challenges in Europe 2018, by stakeholder type

This statistic shows the results of a survey among European advertisers, agencies and publishers on challenges regarding digital advertising measurement in 2018. During the survey, 63 percent of European advertisers stated that delivery of quality digital advertising impressions posed a challenge for them. The same was true for 58 percent of agencies and 64 percent of publishers.

Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder

AdvertisersAgenciesPublishers
----
----
----
----
----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446*

Supplementary notes

* 49 advertisers, 154 publishers and 243 agencies

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.