Digital advertising measurement challenges in Europe 2018, by stakeholder type

This statistic shows the results of a survey among European advertisers, agencies and publishers on challenges regarding digital advertising measurement in 2018. During the survey, 63 percent of European advertisers stated that delivery of quality digital advertising impressions posed a challenge for them. The same was true for 58 percent of agencies and 64 percent of publishers.

Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder

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Release date

June 2018



Survey time period

February and March 2018

Number of respondents


Supplementary notes

* 49 advertisers, 154 publishers and 243 agencies

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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