U.S. consumer actions after discovering a product in a brands social media post 2017
What action did you take after discovering a product in a brand's social media post?
This statistic presents the most common U.S. consumer actions after discovering a product in a brand's social media post. According to the August 2017 survey results, 44 percent of consumers reported to have purchased the product later online after the discovery period. Only 11 percent of respondents stated to have purchased the item immediately.
What action did you take after discovering a product in a brand's social media post?
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| Share of respondents | |
|---|---|
| Bought immediately | 11% |
| Bought later online | 44% |
| Bought later in a physical store | 21% |
| Have never purchased a product they've seen in a social post | 14% |
| Other reaction | 9% |
Source
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Statistics on "Social commerce"
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