U.S. consumer actions after discovering a product in a brands social media post 2017

Published by Statista Research Department, Jan 28, 2021

This statistic presents the most common U.S. consumer actions after discovering a product in a brand's social media post. According to the August 2017 survey results, 44 percent of consumers reported to have purchased the product later online after the discovery period. Only 11 percent of respondents stated to have purchased the item immediately.

What action did you take after discovering a product in a brand's social media post?

Characteristic	Share of respondents
Bought immediately	11%
Bought later online	44%
Bought later in a physical store	21%
Have never purchased a product they've seen in a social post	14%
Other reaction	9%

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Release date

November 2017

More information

Region

United States

Survey time period

August 2017

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

U.S. consumers

Supplementary notes

Question: "What action did you take after discovering a product in a brand’s social media post?"

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