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U.S. consumer actions after discovering a product in a brands social media post 2017
What action did you take after discovering a product in a brand's social media post?

Share of respondents | |
---|---|
Bought immediately | 11% |
Bought later online | 44% |
Bought later in a physical store | 21% |
Have never purchased a product they've seen in a social post | 14% |
Other reaction | 9% |
Share of respondents | |
---|---|
Bought immediately | 11% |
Bought later online | 44% |
Bought later in a physical store | 21% |
Have never purchased a product they've seen in a social post | 14% |
Other reaction | 9% |
© Statista 2019
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- Release date
- November 2017
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
- Question: "What action did you take after discovering a product in a brand’s social media post?"
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
- Question: "What action did you take after discovering a product in a brand’s social media post?"
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