This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
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| Share of respondents | |
|---|---|
| UGC like images from customers who previously bought the product | 50% |
| Easy payment system with information already saved (like Amazon Pay) | 49% |
| Recommendations of other products I'd like | 39% |
| Ability to buy directly through social media | 36% |
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