U.S. influence factors social media purchase 2017 l Statistic

This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.

Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

Characteristic	Share of respondents
UGC like images from customers who previously bought the product	50%
Easy payment system with information already saved (like Amazon Pay)	49%
Recommendations of other products I'd like	39%
Ability to buy directly through social media	36%

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Release date

November 2017

More information

Region

United States

Survey time period

August 2017

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

U.S. consumers

Supplementary notes

Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.

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