U.S. consumer influence factors to purchase a retail product via social media 2017

Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

U.S. consumer influence factors to purchase a retail product via social media 2017 This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Show more

Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

Loading statistic...
Share of respondents
UGC like images from customers who previously bought the product50%
Easy payment system with information already saved (like Amazon Pay)49%
Recommendations of other products I'd like39%
Ability to buy directly through social media36%
Share of respondents
UGC like images from customers who previously bought the product50%
Easy payment system with information already saved (like Amazon Pay)49%
Recommendations of other products I'd like39%
Ability to buy directly through social media36%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Social commerce
Social commerce

All Information
in one Presentation

Social commerce

Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social commerce"
  • Influence
  • User engagement
The most important statistics
  • Facebook
  • Instagram
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.