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U.S. consumer influence factors to purchase a retail product via social media 2017
U.S. consumer influence factors to purchase a retail product via social media 2017
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
by J. Clement,
last edited
Jun 11, 2018
This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
Loading statistic...
| Share of respondents | |
|---|---|
| UGC like images from customers who previously bought the product | 50% |
| Easy payment system with information already saved (like Amazon Pay) | 49% |
| Recommendations of other products I'd like | 39% |
| Ability to buy directly through social media | 36% |
| Share of respondents | |
|---|---|
| UGC like images from customers who previously bought the product | 50% |
| Easy payment system with information already saved (like Amazon Pay) | 49% |
| Recommendations of other products I'd like | 39% |
| Ability to buy directly through social media | 36% |
© Statista 2019
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Sources: OnePoll; Curalate
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by J. Clement,
last edited
Jun 11, 2018
This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
- Sources
- OnePoll; Curalate
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
-
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.
Source
- Sources
- OnePoll; Curalate
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
-
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.
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Statistics on "User-generated content"
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- Share of internet users worldwide who uploaded or shared a video online in the last month as of 3rd quarter 2017, by age groupGlobal online video upload and sharing 2017, by age group
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- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by genderU.S. online shoppers who have posted online reviews 2017, by gender
- Primary reasons why internet users in the Unites States leave online reviews as of January 2017Reasons for U.S. internet users to leave online reviews 2017
- Number of registered members on Goodreads from May 2011 to March 2019 (in millions)Goodreads: number of registered members 2011-2019
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- Typical social media posts of adults in the United States as of June 2016
- Digital device usage for selected online content activities worldwide as of 2nd half 2017, by device
- Types of personal information and images shared digitally by global internet users as of January 2017
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- Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group
- Share of internet users worldwide who uploaded or shared a video online in the last month as of 3rd quarter 2017, by age group
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by gender
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by age group
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- About how often do you post personal photos or videos on Facebook?
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Frequency of Snapchat use in the United States as of January 2018
- Frequency of Snapchat use in the United States as of February 2018, by age group
- Share of adults in the United States who are familiar with the word selfie as of August 2018
- Share of adults in the United States who have ever taken a selfie as of August 2018, by age group
- Share of adults in the United States who have ever taken a selfie as of August 2018, by gender
- Share of adults in the United States who think it is acceptable to take a selfie in various circumstances as of August 2018
- Share of adults in the United States who think it is unacceptable to take a selfie in various circumstances as of August 2018
- Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 2nd quarter 2019 (in millions)
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- Percentage of global internet users who post reviews online as of 3rd quarter 2017, by age group
- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by age group
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- Cumulative number of reviews submitted to Yelp from 2009 to 2018 (in millions)
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- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?
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- Factors that would increase the likelihood of social commerce usage in the United States as of August 2014, by age
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- Private equity and venture capital investments in the social commerce space in India from 2013 to 2018 (in million U.S. dollars)
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- Do you consciously use a response strategy to change the customer's sentiment?*
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