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U.S. consumer influence factors to purchase a retail product via social media 2017
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

Loading statistic...
Share of respondents | |
---|---|
UGC like images from customers who previously bought the product | 50% |
Easy payment system with information already saved (like Amazon Pay) | 49% |
Recommendations of other products I'd like | 39% |
Ability to buy directly through social media | 36% |
Share of respondents | |
---|---|
UGC like images from customers who previously bought the product | 50% |
Easy payment system with information already saved (like Amazon Pay) | 49% |
Recommendations of other products I'd like | 39% |
Ability to buy directly through social media | 36% |
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- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
-
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.
More information
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-65 years
- Special properties
- U.S. consumers
- Supplementary notes
-
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.
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Statistics on "Social commerce"
- Influence
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017U.S. Millennial interest in purchasing products discovered via social media 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017Frequency of U.S. online purchase journey start via social media 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017U.S. social media content format purchase influence 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- User engagement
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer? Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age
- What action did you take after discovering a product in a brand's social media post?U.S. consumer actions after discovering a product in a brands social media post 2017
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?U.S. consumer interest in purchasing products discovered via social media 2017
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?U.S. consumer influence factors to purchase a retail product via social media 2017
- Which of the following aspects of social media influence your online shopping behavior?Social media e-commerce influence 2015
- How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017Global beauty fans using social media as a beauty retail platform 2017
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017U.S. Facebook brand discovery online purchase channels 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by verticalInstagram: average branded IGC engagement rate 2017, by vertical
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed fashion brands 2017
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed FMCG brands 2017
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017Instagram: monthly image posts by brands 2016-2017
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Statistics on the topic
Free statistics
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- What action did you take after discovering a product in a brand's social media post?
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Number of registered Fancy users from May 2012 to October 2013 (in millions)
- Reasons to visit a brand's social media website according to internet users in the United States as of September 2014
- Breakdown of apps on Facebook brand timelines as of August 2013, by type
- Most active retailers on Instagram as of August 2013, ranked amount of photo and video content
Premium Statistics
- Leading social media platforms used by marketers worldwide as of January 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?
- Which of the following aspects of social media influence your online shopping behavior?
- How often do consumers seek out visual content prior to purchase?
- How often do consumers seek out visual content from other consumers prior to purchase?
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)
- Distribution of posts on Instagram as of September 2018, by type
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- E-commerce conversion rate of selected social referrers as of March 2014 (in U.S. dollars)
- Average online order value influenced by selected social referrers in 2015 (in U.S. dollars)
- Consumer spending on products seen advertised on social media sites in the United Kingdom (UK) as of May 2014
- Primary attitude toward shopping via social media sites or buy buttons according to internet users in the United States as of April 2016
- Ranking of the most implemented social media programs by companies in France in 2018, by type of program*
- Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016
- National Brand Competitiveness Index of social commerce brands in South Korea in 2017
- Factors that would increase the likelihood of social commerce usage in the United States as of August 2014, by age
- Consumer satisfaction with intelligent assistant and chatbot experiences in the United States, as of 2016
- Factors that would increase the likelihood of social commerce usage in the United States as of August 2014
- Number of German-speaking wikipedians from 2002 to 2018
- Which of these types of websites and online services have you used in the past 4 weeks?
- Expected value-added services of Chinese online dating websites in 2014
- Number of manufacturing production workers in Newfoundland and Labrador from 2005 to 2009 (in 1,000s)
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