Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?

U.S. consumer influence factors to purchase a retail product via social media 2017 This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
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Share of respondents
UGC like images from customers who previously bought the product50%
Easy payment system with information already saved (like Amazon Pay)49%
Recommendations of other products I'd like39%
Ability to buy directly through social media36%
Share of respondents
UGC like images from customers who previously bought the product50%
Easy payment system with information already saved (like Amazon Pay)49%
Recommendations of other products I'd like39%
Ability to buy directly through social media36%
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Description Source More information
This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Show more
Release date
November 2017
Region
United States
Survey time period
August 2017
Number of respondents
1,000 respondents
Age group
18-65 years
Special properties
U.S. consumers
Supplementary notes
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.

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