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Digital advertising quality priorities in Europe 2018

Priorities for digital advertising quality in Europe in 2018

by Statista Research Department, last edited Sep 20, 2019
Digital advertising quality priorities in Europe 2018 This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising quality in 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 88 percent of respondents rated measuring the number of contacts reached by a campaign as a 3 or 4.
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Priorities for digital advertising quality in Europe in 2018

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