This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising quality in 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 88 percent of respondents rated measuring the number of contacts reached by a campaign as a 3 or 4.
Priorities for digital advertising quality in Europe in 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Digital advertising measurement priorities in Europe 2017-2018
- Premium Statistic Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
- Premium Statistic Factors to ensure consumer receptivity to advertising campaigns in Europe 2018
- Premium Statistic Metrics to evaluate the performance of email marketing programs Spain 2020
- Premium Statistic Limitations when it comes to achieving good management in email marketing Spain 2020
- Premium Statistic Outsourcing in email marketing Spain 2020
- Premium Statistic Level of expertise in email marketing Spain 2020
- Premium Statistic Marketing spending of the finance industry in Spain in 2019, by segment
- Premium Statistic Marketing spending of the hotel industry in Spain in 2019, by segment
- Premium Statistic Marketing spending of the automotive industry in Spain in 2019, by segment
About the region
9
- Premium Statistic Open rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Marketing areas with highest investments among SMEs in Western Europe 2021
- Premium Statistic In-stream and out-stream video ad spend in Europe 2016-2019
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Digital advertising KPIs: comparison of vision and reality in Europe 2018
- Premium Statistic Most effective ad campaigns in Europe 2022
- Premium Statistic Digital advertising spending in Europe 2006-2022
Other regions
10
- Premium Statistic Average digital video ad spend U.S. agencies and marketers 2021, by format & industry
- Basic Statistic Main online channel for brand research in the Netherlands 2022
- Premium Statistic Leading internet agencies ranked by fee revenues in Germany 2022
- Premium Statistic Consumer trust in advertising in the Middle East and in Africa 2011-2015
- Premium Statistic Internet advertising market size Hong Kong 2010-2019
- Premium Statistic Colombia & Mexico: most preferred online ad formats 2017
- Premium Statistic Advertising production revenue breakdown in South Korea 2016, by category
- Premium Statistic LatAm: digital video ads viewability rate 2018, by country
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
Related statistics
10
- Premium Statistic Leading Walmart ad categories in the U.S. 2020, by ad spend
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic U.S. internet users negative attitude towards ads in online videos 2018, by age group
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Social media ads CPM worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic eyeo GmbH revenue 2015-2021
- Premium Statistic eyeo GmbH net income 2015-2021
- Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
Further Content: You might find this interesting as well
Statistics
IAB Europe. (June 6, 2018). Priorities for digital advertising quality in Europe in 2018 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for digital advertising quality in Europe in 2018." Chart. June 6, 2018. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/
IAB Europe. (2018). Priorities for digital advertising quality in Europe in 2018. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for Digital Advertising Quality in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/
IAB Europe, Priorities for digital advertising quality in Europe in 2018 Statista, https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/ (last visited April 19, 2024)
Priorities for digital advertising quality in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868999/digital-ads-measurement-priorities-in-europe/