Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group

Online brand discovery through recommendations on social media 2017, by age group This statistic illustrates the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group. During the fourth quarter of 2017, 27 percent of Millennials stated to have discovered a brand through recommendations on social media, while only 17 percent of Baby Boomers reported similarly.
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Share of respondents
Generation Z24%
Millennials27%
Generation X22%
Baby Boomers17%
Share of respondents
Generation Z24%
Millennials27%
Generation X22%
Baby Boomers17%
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Description Source More information
This statistic illustrates the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group. During the fourth quarter of 2017, 27 percent of Millennials stated to have discovered a brand through recommendations on social media, while only 17 percent of Baby Boomers reported similarly.
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Release date
May 2018
Region
Worldwide
Survey time period
Q4 2017
Number of respondents
80,267 respondents
Age group
16 to 64 years
Special properties
internet users

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