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Factors to ensure consumer receptivity to advertising campaigns in Europe 2018

Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018

by Statista Research Department, last edited Sep 20, 2019
Factors to ensure consumer receptivity to advertising campaigns in Europe 2018 This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure consumer receptivity to advertising campaigns in 2018. During the survey, 81 percent of respondents stated that the consumer's level of attention had the highest impact on receptivity.
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Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018

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