Factors to ensure consumer receptivity to advertising campaigns in Europe 2018

This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure consumer receptivity to advertising campaigns in 2018. During the survey, 81 percent of respondents stated that the consumer's level of attention had the highest impact on receptivity.

Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018

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Source

Release date

June 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

446*

Supplementary notes

* 49 advertisers, 154 publishers and 243 agencies

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