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Market share of private label in Italy 2019, by segment

Published by Daniela Coppola, Feb 27, 2020
This timeline presents the market share of private labels in Italy in 2019, by segment. According to data, fruit and vegetables branded by a private label made up 33.3 percent of the total private label retail market. Frozen food followed with 29.7 percent.

Market share of private label products in Italy in 2019, by segment

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© Statista 2020

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Release date

January 2020

Region

Italy

Survey time period

January to November 24, 2019

Supplementary notes

Data are related to sales value in large scale distribution, hypermarkets, supermarkets, grocery stores and drugstores.

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