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Top 10 e-commerce sites in Singapore 2020

As of the second quarter of 2020, Shopee was the most visited e-commerce website with approximately 10.88 million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and Qoo 10 with about 8.5 and 7.5 million visits, respectively.

Alibaba in Singapore

Lazada was founded by Rocket Internet in 2012 and has set itself the goal of becoming “Southeast Asia’s next Amazon”. After four successful years, the company was sold to Alibaba with a market value of approximately 2 billion U.S. dollars. Since then, Alibaba has tried to steadily expand its market share. Lazada is now operating in six countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.

Shopee’s aim for the lead

Shopee was founded by Sea limited in 2015 and is popular for being the first mobile centric online marketplace in Southeast Asia. The company started out as a marketplace for other retailers to sell their goods over the unified platform with almost no fees for the merchants. Through their risky but successful business strategy, Shopee is now available in almost all Southeast Asian countries and one of the main competitors of Lazada.

Qoo10’ success story

Qoo10 was founded in 2010 as a joint venture between the Korean e-commerce site Gmarket and Ebay. The marketplace is mainly established in Singapore and Japan but accessible in most of the Asian countries. In Singapore, Qoo10 primarily sells fashion goods and is especially popular for its Korean products.

Top 10 e-commerce sites in Singapore as of second quarter of 2020, by monthly traffic

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Release date

July 2020



Survey time period

Q2 2020

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Statistics on "Internet usage in Singapore"

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