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C2C market size in Japan FY 2016-2019, by category

The value of private lodgings offered on the C2C e-commerce market in Japan was estimated to reach close to 76 billion Japanese yen in fiscal year 2019. Despite a setback in 2018 due to a revision of the law which increased regulation, private lodgings continued to be the leading service category on the Japanese e-commerce market, which in total was estimated to reach about 1.18 trillion Japanese yen in 2019.

C2C e-commerce market size in Japan from fiscal year 2016 to 2019, by service category

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Release date

November 2019



Survey time period

fiscal years 2016 to 2018; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Special properties

estimates are based on the sales performance of leading companies in the C2C business

Supplementary notes

Research targets were C2C service operators/providers.
Figures include only C2C product sales dealt through platforms available on the internet (apps/website).

1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.
Values have been rounded.

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