Purchase intention when buying sporting goods in Germany 2016

This statistic shows the results of a survey conducted in Germany regarding intentions when buying new sporting goods for exercise in Germany in October and November 2016, by gender and age group. Among respondents aged 18 to 35 years, 52 percent bought new items to look better when exercising.

What's your goal when buying new sporting goods for exercising?

IntentionsTotalMenWomen18-35 years36-50 years51-69 years
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Release date

November 2016



Survey time period

October 26 to November 4, 2016

Number of respondents

552 respondents

Age group

18-69 years

Special properties

Respondents who stated they needed sporting goods for exercising

Method of interview

Online survey

Supplementary notes

Multiple answers.
Respondents who hadn't "never" bought from sports brands and knew at least one sports brand.

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Statistics on "Sporting goods in Germany"

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