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Latin America: mobile ad investment by format 2018
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Latin America: mobile ad investment by format 2018
Distribution of mobile advertising expenditure in Latin America in 2018, by format
This statistic presents the distribution of mobile advertising expenditure in Latin America from 2016 to 2018, broken down by format. Share of display ads fell from 51.5 eprcent to 23 percent in the presnted period.
Distribution of mobile advertising expenditure in Latin America in 2018, by format
| Display | Rich media | Video | Nonmedia | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Display | Rich media | Video | Nonmedia | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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This statistic presents the distribution of mobile advertising expenditure in Latin America from 2016 to 2018, broken down by format. Share of display ads fell from 51.5 eprcent to 23 percent in the presnted period.
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- Release date
- March 2019
- Region
- Central and South America
- Survey time period
- 2016 to 2018
- Special properties
- Argentina, Bolivia, Brazil, Colombia, Guatemala, Mexico and Peru only / represents activity tracked by Logan, broader industry metrics may vary
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- Central and South America
- Survey time period
- 2016 to 2018
- Special properties
- Argentina, Bolivia, Brazil, Colombia, Guatemala, Mexico and Peru only / represents activity tracked by Logan, broader industry metrics may vary
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Advertising in Latin America
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Statistics on "Advertising in Latin America"
- Global overview
The most important statistics
- Global advertising spending from 2017 to 2019, by region (in billion U.S. dollars)Global ad spending 2017-2019, by region
- Growth of global advertising expenditure from 2015 to 2019, by region Growth of global advertising expenditure 2015-2019, by region
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Advertising markets with the lowest major media expenditure growth worldwide between 2018 and 2021Global ad markets with lowest major media spend growth 2021 vs. 2018
- Latin America overview
The most important statistics
- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)Latin America: media & entertainment market value 2016-2021, by sector
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)Latin America: advertising spending 2010-2019
- Change in advertising spending in Latin America from 2010 to 2021Latin America: ad spend growth 2010-2021
- Advertising spending in Latin America in 2018 and 2022, by platform (in billion U.S. dollars)Latin America: ad spending 2018-2022, by platform
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)Latin America: advertising spending 2018-2021, by medium
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)Advertising spending in Latin American countries 2019
- Change in advertising spending in selected countries in Latin America in 2018 and 2019Latin America: ad spend growth 2018-2019, by country
- Mobile advertising in Latin America
The most important statistics
- Leading mobile advertising markets worldwide in 2018, by advertising spending growthLeading mobile ad markets worldwide 2018, by ad spend growth
- Mobile advertising spending in Latin America from 2018 to 2023 (in billion U.S. dollars) Latin America: mobile ad spending 2018-2023
- Distribution of mobile advertising expenditure in Latin America in 2018, by formatLatin America: mobile ad investment by format 2018
- Distribution of mobile advertising spending in Latin America in 2019, by countryLatin America: mobile ad spend country shares 2019
- Mobile advertising spending in selected countries in Latin America in 2018 (in million U.S. dollars)Latin America: mobile ad spend 2018, by country
- Change in mobile advertising spending in selected countries in Latin America in 2019Latin America: mobile ad spend growth 2019, by country
- Argentina
The most important statistics
- Advertising spending in Argentina from 2010 to 2019 (in million U.S. dollars)Advertising spending in Argentina 2010-2019
- Advertising spending in Argentina in 2017 and 2018, by medium (in million Argentine pesos)Argentina: advertising spending 2017-2018, by medium
- Distribution of advertising expenditure in Argentina in 2018, by medium Argentina: advertising spending 2018, by medium
- Leading advertisers in Argentina in 2017, based on advertising spending (in billion Argentine peso)Leading advertisers in Argentina 2017
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)Digital ad spend in Argentina 2015-2021
- Fixed-line and mobile internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars) Digital ad spend in Argentina 2015-2021, by device
- Distribution of digital advertising spending in Argentina in December 2018, by industryArgentina: digital ad spend 2018, by industry
- Mobile advertising spending in Argentina from 2019 to 2023 (in million U.S. dollars) Argentina: mobile ad spend 2019-2023
- Brazil
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Digital advertising spending in Brazil in 2017, by format (in billion Brazilian reals)Brazil: digital ad spend 2017, by format
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Advertising expenditure of the Brazilian federal government from 2009 to 2017 (in million Brazilian reals)Brazil: ad spending of the federal government 2009-2017
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Chile
The most important statistics
- Advertising spending in Chile from 2010 to 2018 (in billion Chilean pesos)Chile: ad spend 2010-2018
- Change in advertising spending in Chile from 2008 to 2017Chile: advertising spending growth 2008-2017
- Distribution of advertising spending in Chile in 2016 and 2017, by mediumChile: distribution of advertising spending 2016-2017, by medium
- Growth of advertising spending in Chile in 2017, by mediumChile: advertising spending growth 2017, by medium
- Digital advertising spending in Chile from 2016 to 2018 (in billion Chilean pesos)Digital ad spend in Chile 2016-2018
- Advertising spending per capita in Chile from 2007 to 2017 (in U.S. dollars)Chile: ad spend per capita 2007-2017
- Colombia
The most important statistics
- Advertising expenditure in Colombia from 2010 to 2019 (in million U.S. dollars)Advertising expenditure in Colombia 2010-2019
- Leading advertisers in Colombia in 2017, based on advertising spending (in billion Colombian peso)Leading advertisers in Colombia 2017
- Advertising spending in Colombia from 2016 to 2019, by medium (in million U.S. dollars)Colombia: ad spend 2016-2019, by medium
- Share of digital in advertising spending in Colombia from 2018 to 2020Digital ad spend share in Colombia 2018-2020
- Change in digital advertising spending in Colombia from 2018 to 2020Digital ad spend change in Colombia 2018-2020
- Distribution of digital advertising spending in Colombia in December 2018, by industryColombia: digital ad spend 2018, by industry
- Revenue generated by advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)Colombia: revenue of advertising services 2014-2017
- Gross production value of advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)Colombia: production value of advertising services 2014-2017
- Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by mediumMexico: distribution of ad spend 2016-2019, by medium
- Internet advertising spending in Mexico from 2013 to 2022 (in billion U.S. dollars)Digital advertising spending in Mexico 2013-2022
- Distrubution of digital advertising expenditure in Mexico from 2018 to 2020, by typeDigital ad spend in Mexico 2018-2020, by format
- Distribution of digital advertising spending in Mexico in September 2018, by industryMexico: digital ad spend 2018, by industry
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)Mexico: mobile ad spend 2012-2017
- Change in mobile internet advertising spending in Mexico from 2018-2020Mobile ad spend growth in Mexico 2018-2020
- Peru
The most important statistics
- Advertising expenditure in Peru from 2012 to 2018 (in million U.S. dollars)Advertising spending in Peru 2012-2018
- Distribution of advertising spending in Peru in 2018, by mediumAd spend in Peru 2018, by medium
- Internet advertising spending in Peru from 2018 to 2022 (in million U.S. dollars)Peru: internet ad spend 2018-2022
- Distribution of internet advertising revenue in Peru in 2017, by formatPeru: digital ad revenue 2017, by format
- Leading advertisers in Peru in 2017, based on advertising spending (in million U.S. dollars)Leading advertisers in Peru 2017
- Uruguay
The most important statistics
- Advertising expenditure in Uruguay from 2005 to 2018 (in million U.S. dollars)Advertising spending in Uruguay 2005-2018
- Distribution of advertising spending in Uruguay in 2018, by mediumAd spend in Uruguay 2018, by medium
- Internet advertising spending in Uruguay in 2016 and 2017 (in million U.S. dollars)Uruguay: digital ad spend 2016-2017
- Distribution of digital advertising spending in Uruguay in September 2018, by industryUruguay: digital ad spend 2018, by industry
- Leading advertisers in Uruguay in 2017, based on advertising spending (in million U.S. dollars)Leading advertisers in Uruguay 2017
- Leading advertising agencies in Uruguay in 2018Uruguay: leading ad agencies 2018
- Gross revenue generated by advertising agencies in Uruguay in 2017 and 2018 (in million U.S. dollars)Uruguay: advertising agencies revenue 2017-2018
- Gross revenue generated by media agencies in Uruguay from 2016 to 2018 (in million U.S. dollars)Uruguay: media agencies revenue 2016-2018
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Statistics
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Rich media ad spend in the U.S. 2014-2019
- Distribution display ad revenue in the Netherlands 2016, by medium
- Mobile display advertising spend in Europe 2017, by country
- Viewability rate of mobile web display ads in Europe H1 2018, by country
- Time-in-view of mobile web display ads in Europe H1 2018, by country
- Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Programmatic share in mobile display ad spend in Canada 2014-2017
- Distribution of mobile advertising spending in the UK 2012-2013, by type
- Mobile programmatic display ad spend change in Canada 2014-2017
- Display advertising revenue allocation in the Netherlands 2013-2017, by format
- Global mobile ad revenue 2012-2016, by format
- Display advertising average expansion time in the United Kingdom (UK) 2010-2014
- Millennial Media - U.S. mobile display ad revenue 2013-2017
- Online display advertising market value in France 2012-2015
- Time-in-view of desktop display ads in Europe H1 2018, by country
- Italy: purchase and sale formats of mobile advertising in 2015
- Forecast: value of shipments sign and advertising display manufacture South Korea 2008-202...
- Leading industry categories in Canada in 2014, by number of display ad impressions
Studies
- Digital advertising formats in the U.S.
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Digital advertising in Europe
- Europe AdEx Benchmark 2017
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Turkey
- Global Mobile Advertising Revenue 2015
- Marketer Perceptions of Mobile Advertising 2015
- Europe AdEx Benchmark 2016
- Q4 2017 Quarterly Mobile Index
- Advertising market in the U.S.
- E-mail marketing in the United Kingdom (UK)
Statistics on "Advertising in Latin America"
- Global advertising spending from 2017 to 2019, by region (in billion U.S. dollars)
- Growth of global advertising expenditure from 2015 to 2019, by region
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Advertising markets with the lowest major media expenditure growth worldwide between 2018 and 2021
- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Latin America from 2010 to 2021
- Advertising spending in Latin America in 2018 and 2022, by platform (in billion U.S. dollars)
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)
- Change in advertising spending in selected countries in Latin America in 2018 and 2019
- Leading mobile advertising markets worldwide in 2018, by advertising spending growth
- Mobile advertising spending in Latin America from 2018 to 2023 (in billion U.S. dollars)
- Distribution of mobile advertising expenditure in Latin America in 2018, by format
- Distribution of mobile advertising spending in Latin America in 2019, by country
- Mobile advertising spending in selected countries in Latin America in 2018 (in million U.S. dollars)
- Change in mobile advertising spending in selected countries in Latin America in 2019
- Advertising spending in Argentina from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in Argentina in 2017 and 2018, by medium (in million Argentine pesos)
- Distribution of advertising expenditure in Argentina in 2018, by medium
- Leading advertisers in Argentina in 2017, based on advertising spending (in billion Argentine peso)
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Fixed-line and mobile internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Distribution of digital advertising spending in Argentina in December 2018, by industry
- Mobile advertising spending in Argentina from 2019 to 2023 (in million U.S. dollars)
- Advertising spending in Argentina in 2017, by category (in billion Argentine pesos)
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Digital advertising spending in Brazil in 2017, by format (in billion Brazilian reals)
- Distribution of digital advertising spending in Brazil in December 2018, by industry
- Advertising expenditure of the Brazilian federal government from 2009 to 2017 (in million Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Advertising spending in Chile from 2010 to 2018 (in billion Chilean pesos)
- Change in advertising spending in Chile from 2008 to 2017
- Distribution of advertising spending in Chile in 2016 and 2017, by medium
- Growth of advertising spending in Chile in 2017, by medium
- Digital advertising spending in Chile from 2016 to 2018 (in billion Chilean pesos)
- Advertising spending per capita in Chile from 2007 to 2017 (in U.S. dollars)
- Advertising expenditure in Colombia from 2010 to 2019 (in million U.S. dollars)
- Leading advertisers in Colombia in 2017, based on advertising spending (in billion Colombian peso)
- Advertising spending in Colombia from 2016 to 2019, by medium (in million U.S. dollars)
- Share of digital in advertising spending in Colombia from 2018 to 2020
- Change in digital advertising spending in Colombia from 2018 to 2020
- Distribution of digital advertising spending in Colombia in December 2018, by industry
- Revenue generated by advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)
- Gross production value of advertising services in Colombia from 2014 to 2017 (in billion Colombian pesos)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Mexico from 2010 to 2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by medium
- Internet advertising spending in Mexico from 2013 to 2022 (in billion U.S. dollars)
- Distrubution of digital advertising expenditure in Mexico from 2018 to 2020, by type
- Distribution of digital advertising spending in Mexico in September 2018, by industry
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)
- Change in mobile internet advertising spending in Mexico from 2018-2020
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)
- Advertising spending of the federal government in Mexico from 2013 to 2017 (in billion Mexican pesos)
- Advertising expenditure in Peru from 2012 to 2018 (in million U.S. dollars)
- Distribution of advertising spending in Peru in 2018, by medium
- Internet advertising spending in Peru from 2018 to 2022 (in million U.S. dollars)
- Distribution of internet advertising revenue in Peru in 2017, by format
- Leading advertisers in Peru in 2017, based on advertising spending (in million U.S. dollars)
- Advertising expenditure in Uruguay from 2005 to 2018 (in million U.S. dollars)
- Distribution of advertising spending in Uruguay in 2018, by medium
- Internet advertising spending in Uruguay in 2016 and 2017 (in million U.S. dollars)
- Distribution of digital advertising spending in Uruguay in September 2018, by industry
- Leading advertisers in Uruguay in 2017, based on advertising spending (in million U.S. dollars)
- Leading advertising agencies in Uruguay in 2018
- Gross revenue generated by advertising agencies in Uruguay in 2017 and 2018 (in million U.S. dollars)
- Gross revenue generated by media agencies in Uruguay from 2016 to 2018 (in million U.S. dollars)
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2014, by format (in million GBP)
- Rich media advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Distribution of display advertising revenue in the Netherlands in the first half of 2016, by medium
- Mobile display advertising expenditure in Europe in 2017, by country (in million euros)
- Viewability rate of mobile web display advertising in selected European countries in the 1st half of 2018
- Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2018 (in seconds)
- Share of mobile ad requests in Canada from 1st quarter 2017 to 4th quarter 2018, by format
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Share of programmatic in total mobile display advertising spending in Canada from 2014 to 2017
- Distribution of mobile advertising spending in the United Kingdom (UK) in 2012 and 2013, by type
- Mobile programmatic display advertising spending growth in Canada from 2014 to 2017
- Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format*
- Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format
- Display advertising average expansion time in the United Kingdom (UK) from October 2010 to April 2014 (in seconds)
- Millennial Media's net mobile display advertising revenue in the United States from 2013 to 2017 (in million U.S. dollars)
- Value of online display advertising market in France from 2012 to 2015 (in million euros)
- Time-in-view for desktop display advertising in selected European countries in the 1st half of 2018 (in seconds)
- Main purchase and sale formats of mobile advertising in Italy in 2015
- Value of shipments of sign and advertising display manufacture (KSIC C3391) in South Korea from 2008 to 2020 (in million U.S. dollars)
- Leading industry categories in Canada in 2014, by number of display ad impressions (in billions)
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