In 2020, rich media was the most invested-in mobile advertising format in Latin America, accounting for 41 percent of the mobile ad spending. Rich media ads are ads which include audio/video/etc. elements supposed to animate consumers to interact with them.
Distribution of mobile advertising expenditure in Latin America in 2020, by format
Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only / represents activity tracked by Logan, broader industry metrics may vary
Supplementary notes
* Nonmedia includes SMS/MMS and push notifications.
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Contacto. (June 20, 2021). Distribution of mobile advertising expenditure in Latin America in 2020, by format [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. "Distribution of mobile advertising expenditure in Latin America in 2020, by format." Chart. June 20, 2021. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. (2021). Distribution of mobile advertising expenditure in Latin America in 2020, by format. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. "Distribution of Mobile Advertising Expenditure in Latin America in 2020, by Format." Statista, Statista Inc., 20 Jun 2021, https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto, Distribution of mobile advertising expenditure in Latin America in 2020, by format Statista, https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/ (last visited December 12, 2024)
Distribution of mobile advertising expenditure in Latin America in 2020, by format [Graph], Contacto, June 20, 2021. [Online]. Available: https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/