Revenue structure of online video advertising in China 2020, by device

Revenue distribution of online video advertising in China in 2020, by device

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Release date

February 2021

Region

China

Survey time period

December 2020

Special properties

based on the Ad Insight database

Supplementary notes

Ad revenue refers to the viewed ads, excluding those from live streaming, variety show cooperation, and sponsorship ads. Ad formats include news feed ads, in-stream video ads, open ads, and other major types, excluding search result and e-commerce ranking ads.

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Statistics on " Online video market in China "

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Key figures

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Market segments

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Market players

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Online video users

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Further related statistics

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