Viewability rate of skippable pre-roll video ads worldwide 2017, by country

This statistic shows the completion rate of skippable pre-roll video ads in selected countries worldwide in 2017. The results show that 52 percent of consumers in Canada skipped pre-roll ads, whereas 48 percent completed the ads.

Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017

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Sources

Release date

May 2018

Region

Worldwide

Survey time period

2017

Number of respondents

21,056 respondents

Special properties

15/30 secod-long ads served on PC and mobile

Supplementary notes

*Malaysia ads were 30 seconds long
**U.S. figures were measured in 2016.
The source did not provide an exact date of survey.

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Statistics on "Video advertising and marketing"

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