
Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us nowThe total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly. While it was estimated at
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Data creation has been expanding continuously over the past decade. In 2020, the growth was higher than previously expected, caused by the increased demand due to the coronavirus (COVID-19) pandemic, as more people worked and learned from home and used home entertainment options more often.

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Everything on "Big data" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.