Market share volume of pharmaceuticals in Italy 2020, by type
In 2020, innovative branded products held the largest share of the pharmaceutical market in Italy, in terms of volume. As a matter of fact, this category accounted for 40 percent of the whole sales volume of pharmaceuticals in the country. At the same time, non original branded products held a 37.45 percent market share, while unbranded products accounted for the remaining 22.45 percent of total sales.