Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Social media ads CTR worldwide Q2 2018 - Q2 2020

Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. In the corresponding quarter of the previous year, the social media CTR was 1.2 percent.

Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2020

Region

Worldwide

Survey time period

Q2 2018 to Q2 2020

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online advertising metrics"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.