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Negative attitudes towards ads on websites in Denmark 2018, by age group

This statistic shows the share of individuals with negative attitudes towards advertising on websites in Denmark in 2018, by age group. According to the survey, individuals aged 56 years and older were the most negative when it came to online advertising on websites, as 70 percent of respondents from this age group had a negative attitude towards them.

Share of individuals with negative attitudes towards ads on websites in Denmark in 2018, by age group

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Source

Release date

June 2018

Region

Denmark

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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