Number of Spotify users in Italy 2016-2017

In 2017, 4.9 million Italian users listened music or podcasts on Spotify, which were 1.2 million users more than in the previous year. In May 2019 a large quota of users preferred to access it from mobile devices, as the unique daily audience using smartphones was over 2.1 million users. The online reach of Spotify through desktop computer was under 41 thousand users.

Users perception on Spotify

  Apart from the usage, users seem to have a positive perception of Spotify as a brand. In the analysis of web conversations, users associated Spotify with positive values. Among the key characteristics, users mentioned utility and quality of the streaming services, together with popularity of the platform.

Beyond Spotify

  Spotify has been the favorite music streaming platform between 2015 and 2016, while the results of a more recent survey in 2018 showed that YouTube was also used as a platform of music streaming, and had a higher preference rate.

Number of Spotify users in Italy in September 2016 and 2017

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Release date

December 2017



Survey time period

2016 and 2017

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