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Italy: perceived usefulness of advertising 2016, by medium

This statistic shows the shares of shares of individuals perceiving advertising as useful in Italy in 2016, broken down by medium. According to survey results, 40 percent of individuals perceived the advertisements on TV as useful, while only 17 percent of respondents had the same opinion about advertising on Internet.

Shares of individuals perceiving advertising as useful in Italy in 2016, by medium

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Release date

December 2017



Survey time period


Number of respondents

12,000 respondents

Age group

14 years and older

Supplementary notes

The original survey question was phrased by the source as follows: "Do you think that these kinds of advertisements are useful to you? Do they give you useful information?".

The source does not provide any additional information about the survey.

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