Sponsorship concerns among professionals in Canada 2017

This statistic shows the leading concerns about sponsorship according to industry professionals in Canada in 2017. The findings show that sponsors were more concerned about ROI than agencies, and that 12 percent of agencies cited budget concerns as their primary concern, compared to eight percent of properties.

Leading concerns about sponsorship according to industry professionals in Canada in 2017

SponsorsPropertiesAgencies
Demonstrating ROI41%33%34%
Activation15%11%24%
Securing/targets8%22%10%
HR & expertise4%11%7%
Competition4%3%7%
Budget concerns3%8%12%
Other25%12%6%
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Sources

Release date

October 2017

Region

Canada

Survey time period

2017

Number of respondents

229 respondents

Method of interview

Online survey

Supplementary notes

The source did not provide an exact date of survey.

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Statistics on "Advertising in Canada"

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