As of 2020, the majority of Danes, or 72 percent, used an ad blocker because they found websites to be more manageable without banners. 41 percent of respondents used ad blockers to avoid offensive or irrelevant advertising images and messages.
Reasons for using an ad blocker in Denmark in 2020
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Reasons for using an ad blocker in Denmark in 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/873497/reasons-for-using-an-ad-blocker-in-denmark/
AudienceProject. "Reasons for using an ad blocker in Denmark in 2020." Chart. August 19, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/873497/reasons-for-using-an-ad-blocker-in-denmark/
AudienceProject. (2020). Reasons for using an ad blocker in Denmark in 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/873497/reasons-for-using-an-ad-blocker-in-denmark/
AudienceProject. "Reasons for Using An Ad Blocker in Denmark in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/873497/reasons-for-using-an-ad-blocker-in-denmark/
AudienceProject, Reasons for using an ad blocker in Denmark in 2020 Statista, https://www.statista.com/statistics/873497/reasons-for-using-an-ad-blocker-in-denmark/ (last visited May 25, 2022)
