Reasons for using an ad blocker in Sweden 2020

Published by Statista Research Department, Jan 10, 2023
As of 2020, most Swedes, or 58 percent, used an ad blocker because they found websites to be more manageable without banners. 45 percent of respondents used ad blockers to avoid offensive or irrelevant advertising images and messages.

Reasons for using an ad blocker in Sweden in 2020

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Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Overview

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Online advertising

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Attitudes

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Consumption

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Special focus: Paid software

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Further related statistics

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