45 percent of Swedes had whitelisted selected websites in 2020. This was an increase compared to two years earlier, when the corresponding share of respondents was 35 percent.
Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020
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Statistics
AudienceProject. (August 19, 2020). Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/
AudienceProject. "Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020." Chart. August 19, 2020. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/
AudienceProject. (2020). Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/
AudienceProject. "Share of Respondents Who Have Whitelisted Selected Websites in Their Ad Blocker in Sweden in 2018 and 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/
AudienceProject, Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020 Statista, https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/ (last visited April 19, 2024)
Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/873788/whitelisting-websites-in-ad-blocker-sweden/