U.S. opinion on companies buying personal data for online ads 2018

This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018. According to the survey, 54 percent of respondents stated that they were very uncomfortable in knowing that companies are able to purchase their personal data, while only six percent reported that they were very comfortable with this.

How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?

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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?

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Statistics on "Data usage in marketing and advertising "

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