Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?

Exclusive Premium Statistic

U.S. opinion on companies buying personal data for online ads 2018 This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018. According to the survey, 54 percent of respondents stated that they were very uncomfortable in knowing that companies are able to purchase their personal data, while only six percent reported that they were very comfortable with this.
Show more
Share of respondents
--
--
--
--
--
Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018. According to the survey, 54 percent of respondents stated that they were very uncomfortable in knowing that companies are able to purchase their personal data, while only six percent reported that they were very comfortable with this.
Show more
Release date
May 2018
Region
United States
Survey time period
May 18 to 21, 2018
Number of respondents
2,204 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Online privacy
Online privacy

All Information
in one Presentation

Online privacy

Everything On "Online privacy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online privacy"
  • Online privacy
  • Security measures
  • Personal data
The most important statistics
  • Social media privacy
  • Government surveillance
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Statistics on the topic
Topics
About Statista
Learn more about how Statista can support your business.
Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News