As of 2020, the majority of Swedes, or 57 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 44 percent stated that they wanted support the websites with ad revenue.
Reasons for whitelisting selected websites from ad blocking in Sweden in 2020
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AudienceProject. (August 19, 2020). Reasons for whitelisting selected websites from ad blocking in Sweden in 2020 [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in Sweden in 2020." Chart. August 19, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. (2020). Reasons for whitelisting selected websites from ad blocking in Sweden in 2020. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in Sweden in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in Sweden in 2020 Statista, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/ (last visited July 03, 2022)