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Reasons for whitelisting websites from ad blocking in Sweden 2020

Published by Statista Research Department, Dec 7, 2021
As of 2020, the majority of Swedes, or 57 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 44 percent stated that they wanted support the websites with ad revenue.

Reasons for whitelisting selected websites from ad blocking in Sweden in 2020

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Source

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In cooperation with
AudienceProject
Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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