This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in Sweden in 2018. According to the survey, the majority of respondents, or 63 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 43 percent stated that they wanted support the websites with ad revenue.
Reasons for whitelisting selected websites from ad blocking in Sweden in 2018
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
AudienceProject. (June 13, 2018). Reasons for whitelisting selected websites from ad blocking in Sweden in 2018 [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in Sweden in 2018." Chart. June 13, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. (2018). Reasons for whitelisting selected websites from ad blocking in Sweden in 2018. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in Sweden in 2018." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in Sweden in 2018 Statista, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/ (last visited February 18, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
