Reasons for whitelisting websites from ad blocking in Norway 2018

This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in Norway in 2018. According to the survey, the majority of respondents, or 66 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 33 percent stated that they wanted support the websites with ad revenue.

Reasons for whitelisting selected websites from ad blocking in Norway in 2018

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Source

Release date

June 2018

Region

Norway

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Statistics on "Ad blocking"

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