U.S. internet users sharing user data for targeted ads 2018, by gender

Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender

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Release date

May 2018


United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204

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