U.S. internet users sharing user data for targeted ads 2018, by gender

This statistic presents the share of internet users in the United States who don't mind sharing their personal data with other companies if it means receiving more targeted or interesting advertisements as of May 2018, sorted by gender. According to the findings, 14 percent of surveyed male respondents and seven percent of female respondents both stated to not minding their personal data being shared for more targeted advertisements.

Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender

Share of respondents
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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204

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