Jersey kit sponsorships in the Serie A by club 2017/18

In 2017/2018, Sassulo had a jersey kit sponsorship deal with Mapei worth 18 million euro, the highest one among the teams in Serie A in Italy. Juventus FC had a deal with Jeep worth 17 million euros and AC Milan were sponsored by Fly Emirates for 15 million euros.

20 Clubs to consistently play in Serie A since 2004

   Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.

Juventus FC had the highest market value among Serie A teams.

   In 2019, Juventus was estimated at 782.5 million euros in market value. It was followed by SSC Napoli with 563 million euros and FC Internazionale with 557.4 million euros. During the 2018/2019 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 8.85 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2018/2019, it was followed by Internazionale and Milan which payed its players an average of 4.88 million U.S. dollars and 4.67 million U.S. dollars.

Value of jersey kit sponsorships in the Serie A League in 2017/18, by club

Sponsorship in million euros
Sassulo (Mapei)18
Juventus Football Club (Jeep)17
AC Milan (Fly Emirates)15
Internazionale (Pirelli)12.5
Napoli (Lette)6.5
SS Lazio (Seleco)4
AS Torino (Suzuki)3.2
Fiorentina (Folletto)2.5
Atalanta (Veratour)2
Chievo (Paluani)1.5
Verona (Metano Nord)1.3
Udinese (Dacia)1.1
Bologna (FAAC)0.7
Cagliari (Ichnusa)0.7
Genoa (Eviva)0.6
Spal (Vetroresina)0.5
Benevento (La Molisana)*-
Crotone (Lewer)*-
AS Roma**-
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Release date

October 2017



Survey time period

3rd October 2017

Supplementary notes

* Data is not confirmed.

** No sponsor.

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