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Jersey kit sponsorships in the Serie A by club 2017/18

In 2017/2018, Sassulo had a jersey kit sponsorship deal with Mapei worth 18 million euro, the highest one among the teams in Serie A in Italy. Juventus FC had a deal with Jeep worth 17 million euros and AC Milan were sponsored by Fly Emirates for 15 million euros.

20 Clubs to consistently play in Serie A since 2004

   Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.

Juventus FC had the highest market value among Serie A teams.

   In 2019, Juventus was estimated at 782.5 million euros in market value. It was followed by SSC Napoli with 563 million euros and FC Internazionale with 557.4 million euros. During the 2018/2019 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 8.85 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2018/2019, it was followed by Internazionale and Milan which payed its players an average of 4.88 million U.S. dollars and 4.67 million U.S. dollars.

Value of jersey kit sponsorships in the Serie A League in 2017/18, by club

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Release date

October 2017



Survey time period

3rd October 2017

Supplementary notes

* Data is not confirmed.

** No sponsor.

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