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Influence of relevant advertising on consumer brand perception in the U.S. 2018

Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018

Influence of relevant advertising on consumer brand perception in the U.S. 2018 This statistic presents the influence of advertising placed around relevant online content on consumer perception of brands in the United States as of the second quarter of 2018. According to the findings, 44 percent of surveyed internet users stated that this type of advertising would have no effect on their perception of brands, while 42 percent said it would have a positive effect.
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Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018

Share of respondents
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Share of respondents
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Description

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This statistic presents the influence of advertising placed around relevant online content on consumer perception of brands in the United States as of the second quarter of 2018. According to the findings, 44 percent of surveyed internet users stated that this type of advertising would have no effect on their perception of brands, while 42 percent said it would have a positive effect.
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Release date
June 2018
Region
United States
Survey time period
Q2 2018
Number of respondents
*
Age group
15 years and older
Special properties
among internet users
Method of interview
Online survey
Supplementary notes
The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
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