U.S. Google AdWords CPA 2018, by industry

Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018

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Release date

June 2018

Region

United States

Survey time period

August 2017 to January 2018

Supplementary notes

Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.

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