In 2019, the revenue of the online short video market in China amounted to 130 billion yuan. The market growth peaked in 2018 and was projected to gradually slow down to 34 percent by 2022. Douyin and Kuaishou are among the largest short video platforms which have incorporated e-commerce marketing into the video content.
Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022
(in billion yuan)
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iResearch. (July 9, 2020). Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022 (in billion yuan) [Graph]. In Statista. Retrieved August 05, 2020, from https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. "Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022 (in billion yuan)." Chart. July 9, 2020. Statista. Accessed August 05, 2020. https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. (2020). Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022 (in billion yuan). Statista. Statista Inc.. Accessed: August 05, 2020. https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. "Annual Revenue of Online Short Video Market in China from 2016 to 2019 with Forecasts until 2022 (in Billion Yuan)." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch, Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022 (in billion yuan) Statista, https://www.statista.com/statistics/874562/china-short-video-market-size/ (last visited August 05, 2020)
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