Revenue from short videos online in China 2016-2022

In 2019, the revenue of the online short video market in China amounted to 130 billion yuan. The market growth peaked in 2018 and was projected to gradually slow down to 34 percent by 2022. Douyin and Kuaishou are among the largest short video platforms which have incorporated e-commerce marketing into the video content.

Annual revenue of online short video market in China from 2016 to 2019 with forecasts until 2022

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Source

Release date

July 2020

Region

China

Survey time period

2016 to 2019

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020).

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Statistics on "Online video market in China"

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