In 2020, the revenue of the online short video market in China amounted to 221 billion yuan. The market growth peaked in 2018 and was projected to gradually slow down to 22 percent by 2023. Douyin and Kuaishou are among the largest short video platforms which have incorporated e-commerce marketing into the video content.
Market size of online short videos in China from 2016 to 2020 with forecasts until 2023
(in billion yuan)
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iResearch. (September 14, 2021). Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. "Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)." Chart. September 14, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. (2021). Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch. "Market Size of Online Short Videos in China from 2016 to 2020 with Forecasts until 2023 (in Billion Yuan)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/874562/china-short-video-market-size/
iResearch, Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/874562/china-short-video-market-size/ (last visited June 28, 2022)