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Market size of online short videos in China 2016-2023

Published by
Lai Lin Thomala,
May 13, 2022
In 2020, the revenue of the online short video market in China amounted to 221 billion yuan. The market growth peaked in 2018 and was projected to gradually slow down to 22 percent by 2023. Douyin and Kuaishou are among the largest short video platforms which have incorporated e-commerce marketing into the video content.

Market size of online short videos in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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