Italy: main investment sectors of digital companies 2018, by tool
This statistic illustrates the main investment of digital companies in Italy in 2018, broken down by tool. According to survey results, in 2018, 53.4 percent of companies want to focus more on online advertising tools, like Google AdWords, Facebook Ads and display advertising. Besides, search engine optimization is considered a priority by 46.12 percent of companies operating in the digital industry.