High street retail: prime rent in leading European cities 2020

High street retail refers to real estate on street level or in mixed use buildings where "core" retail activity resides. In the fourth quarter of 2020, London saw the highest monthly prime rents for high street properties in Europe. Top trading locations in the United Kingdom capital paid roughly two thousand euros per square meter, while in Paris and Milan, which ranked second and third, prime rent was 1,833 euros and 667 euros per square meter respectively.

Monthly prime rent of high street retail real estate in selected European cities in the 4th quarter 2020 (in euros per square meter)

Characteristic	Rent in euros per square meter per month
London	1,986
Paris***	1,833
Milan	667
Rome	500
Vienna	405
Munich	320
Barcelona	300
Berlin	300
Madrid	300
Athens	285
Frankfurt	280
Dublin**	279
Copenhagen	227
Prague	215
Amsterdam	180
Stockholm	142
Lisbon	135
Budapest	120
Oslo	116
Vilnius*	50
Talin*	35
Riga*	35
Tallin*	35

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Release date

March 2021

More information

Region

Europe

Survey time period

Q4 2020

Supplementary notes

Prime rent does not include key money for a store unit

* Average rent
** Average rent based on a standard unit measuring 100 sqm
*** Pre-Covid rental value
The source adds the following information: "Rent figures for London are estimates and should be treated with caution due to the low number of transactions in Q4 2020 and the complexity of leasing terms (e.g. rent-free periods, growing importance of turnover rents)."

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