Ownership of connected wearables in Sweden 2016-2017

This statistic represents the result of a survey on connected wearables ownership in Sweden from 2016 to 2017. According to data published by Deloitte, the ownership rate of both smart watches and fitness bands increased during the period. In 2017, 12 percent of respondents owned or had ready access to a fitness band, compared to 9 percent in 2016. The surveyed devices can be grouped under connected/smart devices. The term refers to electronic devices that are wirelessly connected to other devices.

Which of the following connected wearables do you own or have ready access to?

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Release date

November 2017



Survey time period

2016 to 2017

Number of respondents

1,867 respondents*

Age group

18-75 years

Supplementary notes

* 1,867 respondents in 2017; 2,007 respondents in 2016.

The question was phrased by the source as follows: "Which, if any, of the following connected devices do you own or have ready access to?"

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