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Users of ad blockers in Germany 2020, by gender

This statistic shows the results of a survey on ad blocker usage in Germany in 2020, distributed by gender. The share of men who used ad blockers was higher than the share of women in that year. 52 percent of males used ad blocking software in 2020, as opposed to 44 percent of females who used ad blockers during the same period.

Share of individuals who use ad blocking software in Germany in 2020, by gender

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

Germany

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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