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How Canadian retailers are improving their customer experience 2018

This statistic illustrates retailers' opinions and actions taken towards improving their customer experience in Canada, as of April 2018. Some 97 percent of respondents said that they believe that improving the in-store experience is important, whilst some 14 percent of survey respondents stated that they were interested in investing in artificial intelligence or augmented reality to provide a better in-store-experience.

Retailer opinions and actions towards improving their customer experience as of April 2018

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Release date

June 2018



Survey time period

March 27 to April 20, 2018

Number of respondents

375 businesses

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The 375 Canadian businesses surveyed include restaurants, fast food retailers, grocery stores, gas stations, and general retailers.

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