As of 2020, the emerging research approaches used in the market research industry worldwide varied according to the region considered. During the survey, 35 percent of respondents in North America stated that they use behavioral economics models, compared to 48 percent of respondents in Europe.
Emerging research approaches used in the market research industry worldwide in 2020, by region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GreenBook. (January 28, 2021). Emerging research approaches used in the market research industry worldwide in 2020, by region [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed
GreenBook. "Emerging research approaches used in the market research industry worldwide in 2020, by region." Chart. January 28, 2021. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed
GreenBook. (2021). Emerging research approaches used in the market research industry worldwide in 2020, by region. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed
GreenBook. "Emerging Research Approaches Used in The Market Research Industry Worldwide in 2020, by Region." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed
GreenBook, Emerging research approaches used in the market research industry worldwide in 2020, by region Statista, https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed (last visited January 16, 2025)
Emerging research approaches used in the market research industry worldwide in 2020, by region [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/?__sso_cookie_checker=failed
