Italy: drivers to purchase packaged ice cream 2018

This statistic shows the main drivers to purchase packaged ice cream in Italy in 2018. According to survey results, 39 percent of respondents used to purchase packaged ice cream basing their choice on the brand name, while 34 percent of them rather checked the ingredients described on the product label.

Main drivers to purchase packaged ice cream in Italy in 2018

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Sources

Release date

July 2018

Region

Italy

Survey time period

June 2018

Supplementary notes

The source does not provide any additional information about the survey.

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