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Consumers in search of online information on new instant noodles South Korea 2017

This statistic depicts the online search behaviors of South Korean consumers before purchasing new instant noodle products as of November 2017. During the survey period, 36 percent of respondents replied that they barely search for online information on newly released instant noodles.

Online search behaviors of South Korean consumers before purchasing new instant noodle products as of November 2017

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Sources

Release date

December 2017

Region

South Korea

Survey time period

October 30, 2017 to November 5, 2017

Number of respondents

500 respondents

Age group

10-49 years

Special properties

Consumers who have purchased ramyeon (Korean instant noodles)

Method of interview

Online panel

Supplementary notes

Original question:
"How do you usually purchase instant noodles?
- I usually search for new instant noodle products online before purchasing them."

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