In 2022, the most popular research method in the market research industry in the United States was quantitative research, with almost 60 percent of the total share. Reporting was second in the list, with 24 percent of the share.
Share of market research spend in the United States in 2022, by research method
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Other statistics that may interest you Market research in the U.S.
Market overview
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U.S. market leaders
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- Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
- Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
- Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
- Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
- Premium Statistic Ipsos's market research revenue U.S. 2013-2021
- Premium Statistic GfK's market research revenue U.S. 2013-2021
- Premium Statistic Westat's market research revenue U.S. 2013-2021
Market research methods
4
- Premium Statistic Market research spend in the U.S. by research project type 2022
- Premium Statistic Market research spend in the U.S. by method of survey 2022
- Premium Statistic Market research spend in the U.S. by research method 2022
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Further related statistics
17
- Distribution of global market research spend by research method 2022
- Market research spend by financial services companies U.S. 2013-2019
- Leading client sectors for North American market research firms 2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Fastest growing market research markets in Europe 2022
- Market research markets sales growth APAC 2020, by country or region
- Countries with the largest market research revenue worldwide 2022
- Revenue of market research in the U.S., 2008-2013
- Leading market research companies worldwide 2016
- Number of employees of GfK Group worldwide 2005-2016
- Market research revenue in Japan 2014-2023
- Use of social media analytics in market research worldwide 2014-2020
- Industry revenue of “market research and public opinion polling“ in Belgium 2012-2025
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Statistics
- Distribution of global market research spend by research method 2022
- Market research spend by financial services companies U.S. 2013-2019
- Leading client sectors for North American market research firms 2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Fastest growing market research markets in Europe 2022
- Market research markets sales growth APAC 2020, by country or region
- Countries with the largest market research revenue worldwide 2022
- Revenue of market research in the U.S., 2008-2013
- Leading market research companies worldwide 2016
- Number of employees of GfK Group worldwide 2005-2016
- Market research revenue in Japan 2014-2023
- Use of social media analytics in market research worldwide 2014-2020
- Industry revenue of “market research and public opinion polling“ in Belgium 2012-2025
ESOMAR. (September 8, 2023). Share of market research spend in the United States in 2022, by research method [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of market research spend in the United States in 2022, by research method." Chart. September 8, 2023. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. (2023). Share of market research spend in the United States in 2022, by research method. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of Market Research Spend in The United States in 2022, by Research Method." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR, Share of market research spend in the United States in 2022, by research method Statista, https://www.statista.com/statistics/878110/market-research-spend-method-united-states/ (last visited April 25, 2024)
Share of market research spend in the United States in 2022, by research method [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/878110/market-research-spend-method-united-states/