In 2022, the research design with the highest share of market research spend in the United States was panel research with almost 40 percent of the total share. Second in the list was ad hoc research, with 31 percent of the share.
Distribution of market research spend in the United States in 2022, by research design
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Other statistics that may interest you Market research in the U.S.
Market overview
8
- Premium Statistic Revenue of the market research industry worldwide 2008-2023
- Premium Statistic Distribution of global market research revenue by region 2022
- Premium Statistic Market research revenue in the U.S. 2009-2022 with 2023 forecast
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- Premium Statistic Full-time U.S. employees of the leading market research companies 2005-2020
- Premium Statistic Market research companies leading client sectors in the U.S. 2022
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- Premium Statistic Number of full-time employees at the leading U.S. market research companies in 2020
U.S. market leaders
7
- Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
- Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
- Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
- Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
- Premium Statistic Ipsos's market research revenue U.S. 2013-2021
- Premium Statistic GfK's market research revenue U.S. 2013-2021
- Premium Statistic Westat's market research revenue U.S. 2013-2021
Market research methods
4
- Premium Statistic Market research spend in the U.S. by research project type 2022
- Premium Statistic Market research spend in the U.S. by method of survey 2022
- Premium Statistic Market research spend in the U.S. by research method 2022
- Premium Statistic Market research spend in the U.S. by research design 2022
Further related statistics
17
- Market research spend by financial services companies U.S. 2013-2019
- Distribution of global market research spend by project type 2022
- Leading client sectors for North American market research firms 2019
- Market research markets sales growth APAC 2020, by country or region
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Fastest growing market research markets in Europe 2022
- Countries with the largest market research revenue worldwide 2022
- Market research revenue in Japan 2014-2023
- Revenue of market research in the U.S., 2008-2013
- Leading market research companies worldwide 2016
- Number of employees of GfK Group worldwide 2005-2016
- Annual revenue by UBM plc from 2012-2017
- Market research and public opinion polling revenue in Sweden 2010-2022
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Statistics
- Market research spend by financial services companies U.S. 2013-2019
- Distribution of global market research spend by project type 2022
- Leading client sectors for North American market research firms 2019
- Market research markets sales growth APAC 2020, by country or region
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Fastest growing market research markets in Europe 2022
- Countries with the largest market research revenue worldwide 2022
- Market research revenue in Japan 2014-2023
- Revenue of market research in the U.S., 2008-2013
- Leading market research companies worldwide 2016
- Number of employees of GfK Group worldwide 2005-2016
- Annual revenue by UBM plc from 2012-2017
- Market research and public opinion polling revenue in Sweden 2010-2022
ESOMAR. (September 8, 2023). Distribution of market research spend in the United States in 2022, by research design [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of market research spend in the United States in 2022, by research design." Chart. September 8, 2023. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. (2023). Distribution of market research spend in the United States in 2022, by research design. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of Market Research Spend in The United States in 2022, by Research Design." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR, Distribution of market research spend in the United States in 2022, by research design Statista, https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/ (last visited April 25, 2024)
Distribution of market research spend in the United States in 2022, by research design [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/