Italy: reasons to watch new TV series 2018

This statistic presents the share of individuals watching a new TV series in Italy in 2018, by reason. According to survey results, 41 percent of respondents was influenced by advertising, while 35 percent of asked individuals stated that someone suggested the TV series to them. Lastly, platform’s suggestions were a reason to start a new TV series for 25 percent of respondents.

Share of individuals watching new TV series in Italy in 2018, by reason

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Source

Release date

July 2018

Region

Italy

Survey time period

June 28-29, 2018

Number of respondents

654 respondents

Age group

18 years and older

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