Most important purchasing criteria for mobile subscriptions in the Nordics 2017

This statistic represents the result of a survey on consumers’ rating of purchasing criteria for mobile subscriptions in the Nordics in 2017, by importance. According to data published by Deloitte, 67 percent of respondents found it very important that the mobile subscription does not have any hidden costs. The least important factor was the availability of early phone update or shorter contract, which 56 percent of respondents found unimportant.

Which services are important to you when purchasing a mobile subscription?

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Sources

Release date

November 2017

Region

Denmark, Finland, Norway, Sweden

Survey time period

July 2017

Number of respondents

4,782 respondents*

Age group

18-75 years

Special properties

phone or smartphone users

Supplementary notes

* The number of respondents in each country was as follows:
Sweden: n=1,769;
Norway: n=947;
Denmark: n=1,028;
Finland: n=1,038.

This question was phrased by the source as follows:
"Which services are important to you? Very important, Fairly important, Not important."

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Statistics on "Mobile device usage in the Nordics"

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