Most important purchasing criteria for mobile subscriptions in the Nordics 2017

This statistic represents the result of a survey on consumers’ rating of purchasing criteria for mobile subscriptions in the Nordics in 2017, by importance. According to data published by Deloitte, 67 percent of respondents found it very important that the mobile subscription does not have any hidden costs. The least important factor was the availability of early phone update or shorter contract, which 56 percent of respondents found unimportant.

Which services are important to you when purchasing a mobile subscription?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2017


Denmark, Finland, Norway, Sweden

Survey time period

July 2017

Number of respondents

4,782 respondents*

Age group

18-75 years

Special properties

phone or smartphone users

Supplementary notes

* The number of respondents in each country was as follows:
Sweden: n=1,769;
Norway: n=947;
Denmark: n=1,028;
Finland: n=1,038.

This question was phrased by the source as follows:
"Which services are important to you? Very important, Fairly important, Not important."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Mobile device usage in the Nordics"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.